Dr. Simon is a senior executive in Digital Transformation, IT, Innovation and Digital Business with a track record. Currently he is the Chief Digital Officer of SAL Saudi Logistics Services as part of SAUDIA Group. With over 18 years professional experience in executive positions and consultancy projects he has worked for corporates such as Accenture, T-Mobile, Bosch, Mercedes-Benz and LG in Germany, Singapore, China and for family businesses such as Albatha Group in Dubai. He is an expert in creating business impact from new technologies such as AI, Big Data, IoT and Blockchain. He received his academic qualifications as Dr. (Ph.d.) and Master of Science in Business Management at the University of Münster (Germany) with research and executive programs at the UC Berkeley, INSEAD Business School and in Silicon Valley. In Germany he was awarded as Top 40-under-40-Manager and received multiple Digital Innovation Awards across GCC.